"My idea was to offer the same criteria of excellence, the same standards of perfection, expertise and proximity as are found in Haute Couture. I had been recognizing this phenomenon of personalization for a long time. I watched the world of luxury products slip toward a kind of standardization, of globalization, which essentially offered the same product for everyone. In the wake of the overconsumption of the 1980s and the minimalist, revivalist spirit in the early 1990s, I was sure that the next century would begin with people seeking pure creation and individualization."
Terry de Gunzburg
Just as in the world of fashion, BY TERRY offers three lines:
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The "Haute Couleur Revolution": comparable to Haute Couture, TERRY creates makeup products custom-made for a specific customer. This extremely luxurious service is only available at the Paris boutique, 21 Galerie Véro-Dodat.
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The "Chromathèque": extraordinary textures handmade from rare, pure pigments, unlimited ranges of color that stretch out to infinity. This unique product allows each woman to compose her ideal color palette, with total freedom to choose colors and textures for her complexion, eyes and lips. An exceptional service, available at all times in the three Paris boutiques, and at certain times as special collections in the department store boutiques.
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The Makeup Range: easy-to-use products, ultra high performance formulas, extraordinary textures of the highest quality, rare and precious pigments, and an extended choice of colors to fit any need.
