Whenever TERRY talks about makeup, luxury is foremost in her thoughts. As she puts it, “luxury is what is rare, made with conscience and passion, founded on know-how”. TERRY expresses her values and her beauty expertise in the image of Fashion Houses that produce ready-to-wear versions of their Haute Couture creations. She conceives and concretizes her creative strategies in her "Haute Couleur" laboratory, located above her original Paris boutique in the Galerie Véro-Dodat. From the doors of this laboratory emerge cutting edge, innovative formulas, products based on today's most sophisticated techniques and purest pigments.
"My idea was to offer the same criteria of excellence, the same standards of perfection and expertise as are found in Haute Couture. I had been recognizing this phenomenon of personalization for a long time. I watched the world of luxury products slip toward a kind of standardization, of globalization, which essentially offered the same product for everyone. In the wake of the overconsumption of the 1980s and the minimalist, revivalist spirit in the early 1990s, I was sure that the next century would begin with people seeking pure creation and individualization."
Terry de Gunzburg