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Palette Factory Launched at Selfridges

This September marked an exciting moment for By Terry as it launched into Selfridges London and Selfridges Manchester for the first time with a unique, one-of-a-kind concept: the Palette Factory, a place where customers can create bespoke palettes from scratch.

Inspired by the M&M’s store in London’s Piccadilly, the eye-catching By Terry counter at Selfridges displays a wall of uniformed rows of different coloured pigments (62 in total) – a veritable Willy Wonka factory for beauty junkies. There are more than 5,000 possible palette combinations and pigments can be worn as eyeshadows, blushers, bronzers and highlighters.

Palette Factory pigments
Palette Factory pigments


Once the colours have been chosen, customers – with the help of the on-site makeup artist – can virtually choose the type of palette they want using the iPad app. Palettes range from a singly 5-gram insert right up to eight 3-gram inserts. There are three powder pattern options, ranging from mono (one colour), duo (two colours) or trio (three colours) to a marbled design (different colours blended together). For the finishing touch, gold, rosy gold or copper gold sparkles can be added. Details of the palette are then printed out and taken to the on-site laboratory, where customers can weigh and press the pigments and walk away with their palette within 10 minutes.

Zara Martin creating her bespoke palette
Zara Martin creating her bespoke palette


Beauty bloggers and aficionados flocked to the Selfridges London counter during LFW to experience the new concept, from YouTube sensations Patricia Bright and Fleur de Force to fashion and beauty influencers Amena Khan and Zara Martin.

Founder Terry de Gunzburg with beauty blogger Patricia Bright
Founder Terry de Gunzburg with beauty blogger Patricia Bright


The Palette Factory, coming soon to byterry.com