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When setting up her now globally successful cosmetics brand, Terry de Gunzburg’s mission was simple: to give women what they need. Drawing on her own lifestyle and beauty needs, the founder set about creating products that were not based on the latest trends or fads, but that were easy-to-use, accessible and universal. Her simple beauty tips are designed to make women’s lives easier and have subsequently become signature to her brand –from teaching women that less is always more when it comes to coverage to wearing a bright red lipstick to give you an instant lift and glamour. By doing this, this has naturally led to a very special rapport between Terry and her loyal female customers, who have been given the confidence to express their own unique style through using BY TERRY. The founder believes that every woman should be a master of her own beauty and not feel afraid to experiment and be bold.