Paint the town Red: BY TERRY partners with Ruuby this Christmas
The festive season is that time of year when we all want to look our best, but ironically, is the hardest time in which to achieve this. Rushing from the office to Christmas parties, client lunches and after-work tipples, there’s hardly a moment to stand still, let alone plan how we’re going to do our makeup. Fortunately, help is at hand: this year, we’ve partnered with digital beauty concierge Ruuby on an at-home makeover service, offering two makeup looks created by our Head of Artistry, Albane, for our Christmas 2017 campaign. These can be booked direct to your home, office or hotel, taking the stress and hassle of creating your perfect party makeup look out of your hands and into those of experts.
For Look 1, christened French Affair, Albane has created a sultry and sophisticated evening look using TERRYBLY VELVET ROUGE in No.4 Bohemian Plum. For the complexion, Albane used the LIGHT-EXPERT CLICK BRUSH, followed by our limited edition PRECIOSITY FLASH LIGHT DUAL COMPACT, for a flawless and luminous effect. Finally, to complement the dramatic lips, Albane went for a soft smoky eye, which was achieved using our Holiday limited-edition EYE DESIGNER PALETTE PARTI-PRIS. The darker tones of the palette have been blended out to enhance the natural almond shape of the eyes, while lashes have been coated in MASCARA TERRYBLY for the ultimate smouldering effect.
In keeping with BY TERRY’s signature style (and being the undisputed colour of Christmas), red lips is the defining feature of Look 2. Named Célébration Splendide, Albane has created an all-out red-carpet glamour look using our bestselling TERRYBLY VELVET ROUGE in No.9 My Red. During winter, skin can appear lacklustre, so to counteract this, Albane has once again used the PRECIOSITY FLASH LIGHT DUAL COMPACT. This has been applied to the higher cheekbones, brow bone and along the bridge of the nose to define the face’s key contours and to brighten the complexion. To finish, eyes are kept soft with our OMBRE BLACKSTAR eyeshadow in shades No.3 and No.4, which work together to create a pearlescent shimmer – perfect for when you’re in the spotlight.
According to Venetia Archer, the 29-year-old founder and CEO of Ruuby, one of the fastest-growing categories on her app is makeovers, a trend she puts down to social media. “We’re photographed so much more than we used to and being part of this social media generation means that people really want to look their best at all times,” she comments. “So, having a professional with a full makeup kit come to your home to create bespoke looks is an amazing and unique service. I never used to get my makeup done until recently and I have become a real convert.”
Unsurprisingly, the demand for makeovers is at its highest during the Christmas party season. This is therefore why Venetia was determined to partner with a luxury beauty brand and having always loved BY TERRY, it seemed the perfect choice.
“We only work with brands that we love, and I think BY TERRY is an example of a brand where there is a lot of care and thoughts that goes into all of the products, which is the case with the services we offer. Myself and everyone else on the Ruuby team are real fans.”
Venetia first came across BY TERRY when in Paris, where she has spent a considerable amount of time throughout her life, having studied there for six months and it being not far from her family’s home in Saint-Rémy-de-Provence (where our founder Terry also has a house). She remembers the first time she bought a BY TERRY product at our flagship boutique Véro-Dodat, having immediately fallen in love with the luxurious products which have been designed for women on-the-go – a philosophy that very much aligns with Ruuby’s.
“Our typical clientele is a busy, time-poor woman, but who is discerning when it comes to her beauty and so needs a hand keeping groomed day-to-day,” comments Venetia.
Like Terry de Gunzburg, who set up her brand to cater to women whose lifestyles matched her own as a busy working woman and mother, Venetia similarly drew from her own life as inspiration for the app. “It was born out of a desire to solve the issue I had when working as a political risk analyst of never having time to leave the office to get my nails done or my hair blow-dried. So, I suddenly thought, “If I had an app that could help me do that without having to pick up the phone, it would make life so much easier.”
Since launching almost three years ago, Ruuby has grown exponentially and now has a total 60 of London’s top makeup-artists and VIP therapists, and a celebrity following which includes the likes of Olivia Palermo and Suki Waterhouse. Having spotted a gap in the market for high-end, on-demand beauty services, Venetia is evidently ahead of the curve when it comes to the latest beauty and tech trends. She is excited to see how her business and the industry will evolve and predicts that the demand for wellness beauty products will continue to grow.
“It’s fascinating to see how the impact of technology has changed the way we make beauty purchases,” she notes. “As the customer becomes more educated, I think there will be a real growth in quality products that do more, providing beauty from the inside.”
Venetia’s Lightning Bolt Round-Up…
Christmas handbag beauty essentials?
Lip liner, brow gel and BY TERRY’s HYALURONIC HYDRA-POWDER.
Favourite beauty product?
BY TERRY’s TERRYBLY DENSILISS CONCEALER.
Where will you be spending Christmas?
With my family in Paris staying at the Crillon.
Favourite Parisian haunts?
Shopping in Le Bon Marché, L'Avenue for brunch and The Bar Hemingway at The Ritz.
Christmas wish list?
Olivia Von Halle silk pyjamas, a Ruuby gift card and two tickets on the new Orient Express.
Old photographic prints.
Ultimate pampering experience?
An at-home facial.
New Year’s Resolution?
To enjoy my time off more.
BY TERRY x Ruuby, £70 for 60 mins, ruuby.com