New Year, New Skincare
Our founder Terry de Gunzburg is of the firm belief that rather than celebrating the end of something, one should instead look forward to the start of something new. As we commence 2018, there is no better time for BY TERRY to introduce three new products to its bestselling skincare range, Baume de Rose. Launched in 2004, Baume de Rose began as one product, a lip balm; dubbed by our founder as the ‘Rolls-Royce’ of lip balms, it has become a cult-favourite the world over, worshipped by beauty editors and celebrities alike.
The nourishing formula is enriched with 47 active ingredients, including rose flower essential wax and pastel oil, alongside lip-plumping shea butter, antioxidant vitamin E and strengthening ceramides, to provide hydration, strength and comfort to lips.
The hero product has since evolved over the years and its miracle formula has been reimagined in a portable tube, as well as a face, hand and body cream. When adding to this line, Terry’s objective has always been the same: to provide women of all ages and skin types with the very best elements of the rose – a flower which has strongly resonated with the founder ever since her childhood when her mother and grandmother used to pour rose water into her bath.
The other objective was to create a holistic skincare range that can be used on-the-go, all-year round. And this she has most certainly succeeded in doing and her three latest additions highlight this:
The first step to achieving soft lips is exfoliation – cue BY TERRY’s new BAUME DE ROSE LIP SCRUB. The beautiful rose-scented, creamy formula is packed with sugar micro-crystals, a natural ingredient that works to exfoliate lips gently. Once removed, lips are miraculously smoothed, hydrated and nourished.
Use in the morning to keep lips soft throughout the day. For a more intense treatment, indulge on the weekend with a 10-minute steam facial, before applying a thick layer of lip scrub. With clean fingertips, massage gently to remove dead skin and diminish fine lines. Solving the problem of dry and chapped lips once and for all, our lip scrub is the perfect addition to your skincare arsenal.
Our award-winning BAUME DE ROSE LE STICK LÈVRES has been reinterpreted this year in an easy-to-use, travel-friendly crayon. The compact texture glides effortlessly onto lips, leaving a subtle, lightweight shine which can be worn as a primer underneath lipstick or on its own. Like our normal Baume de Rose pot, the crayon can also be used on dry cuticles to keep them nourished and hydrated.
Last year saw BY TERRY launch its first body scrub as part of it Cellularose skincare range. Due to its popularity, Terry de Gunzburg decided to create a second scrub, this time using the signature Baume de Rose formula. As well as smelling heavenly, our new body scrub provides a truly luxurious exfoliating experience, enriched with moisturising sugar crystals, which gently remove dead skin cells to leave skin soft and radiant. Simultaneously, the decadent texture melts on contact with the skin, transforming into a nourishing oil.