Changing the face of beauty

Changing the face
of beauty

Terry de Gunzburg is a trailblazing industry legend who over the course of the past 30 years has changed the face of beauty.


Hailing from a family of scientists, Terry initially embarked on a career in medicine, but soon abandoned her studies for a more creative life. Cutting her teeth at the now fabled Carita beauty school in Paris she quickly became an in-demand studio makeup artist working across runway and editorial with some of the biggest names in fashion from Helmut Newton to Guy Bourdin. Her trademark beauty look has always been distinctive: imperceptible foundation, impeccable lips and thick, separated lashes.

But it was her collaboration with Yves Saint Laurent that would leave an indelible mark on fashion and beauty history. As International Makeup Designer of YSL Beauté for 15 years, Terry invented countless products and formulas, including the iconic Touché Eclat in 1992. Indeed, radiance and a healthy, but an invisible complexion has always been key to Terry’s approach to make up, so when she decided to launch her own collection of products in 1998, BY TERRY was born as a bespoke 'couture' beauty line offering made to measure cosmetics, with its first flagship store opening in the heart of Paris in Galerie Véro-Dodat.

Word soon spread and a year later, Terry introduced an ultra-luxurious soon to be cult beauty line to the wider market. In 2004 after a mix up in the lab, double the amount of rose butter was added to a lip balm which would soon become BY TERRY’s most successful product: Baume de Rose. Described as the Rolls Royce of lip balms, it symbolises everything the brand stands for—luxuriant, indulgent and a timeless classic.

Almost 10 years ago, Terry created the first clean mattifying setting powder, the Hyaluronic Hydra-Powder. This was the start of Terry’s one of a kind Hyaluronic Range. The Hyaluronic range has become the most popular range of the brand, the first full range infused with Hyaluronic Acid at every stage of your beauty routine. In 2021, Terry de Gunzburg completes this collection with the Hyaluronic Global Face Cream, the first of its kind with 8 Hyaluronic Acids. Terry de Gunzburg will continue to bring the latest cutting-edge innovations in beauty and be the leader in makeup that cares for your skin, the environment and for who you are to suit all people, all ages and all kinds of beauty.