Mascara

The best mascara for longer, thicker lashes does two things at once: it delivers immediate visual impact and actively improves lash condition over time. Mascara Terrybly was created to do exactly that. Its Lumicoat Care Technology acts as a lash serum, bathing each lash in hyaluronic acid, collagen and plant protein to visibly strengthen and thicken with continued use. Meanwhile, the intense pigment formula creates the appearance of fuller, longer, more volumised lashes from the very first coat. For lashes that are short, sparse or fragile, it's the obvious choice, not just a mascara, but a treatment.

Makeup professionals look for two non-negotiables: a formula that performs under lights and lasts through long days on set, and a wand that gives them control over the look they're building. BY TERRY mascaras are a staple in professional kits for exactly these reasons. The Mascara Terrybly's high-definition brush - precision-tapered to reach every lash, including the lower lashline - gives the kind of defined, buildable result that photographs beautifully without flaking or smudging. The Lash Expert Twist Brush Mascara takes that versatility further with its dual-position customisable wand, the kind of tool that earned a place in professional makeup bags for its ability to switch between a voluminous sweep and a defining stroke. Terry de Gunzburg spent 15 years as International Makeup Designer at YSL Beauté before founding BY TERRY, so every formula in this collection is shaped by a genuinely professional, backstage perspective on what mascara needs to deliver.

Celebrities and their makeup teams gravitate towards mascaras that deliver impact on and off camera, formulas that can be built up for editorial drama or softened for a natural finish, with none of the flaking or smudging that ruins a look under scrutiny. Mascara Terrybly has long been a favourite in high-profile makeup kits: its clump-resistant, smudge-resistant formula holds immaculately through events, photoshoots and long nights, while its nourishing ingredients make it as good for the lashes as it looks. Available in seven shades - including rich jewel tones like Misterry Wine and Mystic Purple, it's the kind of mascara that works as hard as the people wearing it.

The best mascara brands are those that go beyond a simple coating formula and invest in genuine lash science. BY TERRY sits firmly in that category - alongside a small number of luxury houses that treat mascara as a skincare-first, colour-second innovation. What sets BY TERRY apart is the Lumicoat Care Technology, which makes Mascara Terrybly the only mascara on the market that functions as both a tinted lash serum and a volumising formula simultaneously. While many premium brands offer strong colour payoffs, few actively nourish and promote lash growth while you wear them, which is why Mascara Terrybly consistently features in best mascara round-ups and professional recommendations.

There is no single mascara that works identically for every lash type and preference, but if there were a formula worthy of that title, it would need to lengthen, volumise, condition, last all day without flaking, and be gentle enough for sensitive eyes. Mascara Terrybly checks every one of those boxes. Ophthalmologically tested and suitable for contact lens wearers, it has earned consistent five-star reviews from customers who describe coming back to it year after year, the hallmark of a truly exceptional mascara. Among luxury mascaras, it is the one formula that regularly tops professional and consumer rankings alike.

Most mascaras coat the lashes without affecting growth. Mascara Terrybly is different: its Lumicoat Care Technology is formulated to stimulate new lash growth, strengthen existing lashes and help prevent lash loss with regular use. Customers who use it consistently report visibly thicker, longer natural lashes over time.

One coat delivers a clean, defined, naturally enhanced result. Two coats build volume and drama without clumping - particularly with Mascara Terrybly's clump-resistant formula. Beyond two coats, allow each layer to set before adding the next to maintain definition.

Mascara Terrybly is ophthalmologically tested and suitable for those with sensitive eyes and contact lens wearers.

Mascara Terrybly removes easily with a standard eye makeup remover or micellar water. Despite its long-wearing formula, it does not require an oil-based remover. Soak a cotton pad and hold it gently against the lashes for a few seconds before wiping, this avoids rubbing, which can cause lash loss over time.

Mascara Terrybly is available in seven shades, including classic black, rich brown tones and statement colours including Misterry Wine and Mystic Purple - making it one of the most versatile colour ranges in luxury mascara.

Waterproof formulas can cause lash loss if removed by rubbing rather than soaking. Mascara Terrybly Waterproof is designed to be removed with a standard eye makeup remover - soak a cotton pad and hold against the lashes to dissolve the formula gently before wiping. Used and removed correctly, it is no more damaging than a standard formula.

Absolutely. Mascara Terrybly's jewel-toned and coloured shades are designed to be as wearable as the classic blacks and browns, adding a subtle lift and warmth to any look. A deep wine or burgundy mascara, for example, enhances brown and hazel eyes beautifully as an everyday alternative to black.